How Apple Bollywood Movie Broke India’s Smartphone Market
May 3, 2025
Discover how Apple used a Bollywood film shot entirely on iPhone to revolutionize its brand in India, turning the iPhone into a powerful tool for creators and disrupting the smartphone market
Read more
How Naturals Disrupted India’s ₹30,000 Cr Ice Cream Market
May 3, 2025
Discover how Naturals Ice Cream built a ₹300 Cr brand by disrupting India’s ₹30,000 Cr ice cream market—without funding or big marketing spend.
Read more
Yoga Bar ₹500 Crore Success Story Of Two Sisters
May 1, 2025
Discover how two sisters turned Yoga Bar into a ₹500 crore healthy snack empire, leading to a major acquisition by ITC. A must-read success story of India’s booming D2C market.
Read more
How Sumit Jangir Built NEWME: A ₹125 Crore Gen Z Fashion
May 1, 2025
Discover how Sumit Jangir built NEWME, a ₹125 crore Gen Z fashion tech brand revolutionizing India’s e-commerce with speed, innovation, and bold strategy.
Read more
The ₹16,000 Cr Pepsi Bottler You Never Knew
April 29, 2025
Discover how Varun Beverages became India's ₹16,000 Cr Pepsi bottler, scaling across 12 countries with unmatched operations, scale, and diversification.
Read more
How Off Business Built a ₹41,000 Crore B2B Empire
April 29, 2025
Discover how OffBusiness built a ₹41,000 Cr B2B empire by solving MSME challenges through smart supply chain, credit, and tech solutions
Read more
How Mensa Built a ₹8000 Crore Ecommerce Empire in Just 6 Months
April 16, 2025
Discover how Mensa Brands became India’s fastest unicorn in just 6 months by acquiring and scaling DTC brands using a powerful ecommerce roll-up strategy.
Read more
Will Mr. Beast Make ₹1000 Crores from India?
April 16, 2025
Discover how Mr. Beast's Feastables aims to disrupt India's ₹15,000 Cr chocolate market. Can it earn ₹1000 Cr? Explore market size, strategy, and future potential.
Read more
How This Startup is BEATING India’s Top Ice Cream Brands?
April 15, 2025
Discover how GoZero, a zero sugar ice cream startup, is revolutionizing India's ₹20,000 CR market by dominating quick commerce and beating top brands like Amul and Mother Dairy with smart strategies and health-first products.
Read more
How Doms DISRUPTED India’s 4000 Crore Pencil Market
April 15, 2025
Discover how Doms disrupted India’s ₹4000 crore pencil market with smart innovation, branding, and bundling strategies—beating giants like Nataraj and Camlin.
Read more
How Veeba Disrupted India’s ₹5,000 Crore Sauce Industry
April 14, 2025
Discover how Veeba transformed India’s ₹5,000 crore sauce industry with innovative B2B strategy, niche products, and smart distribution to become a ₹1,000 crore FMCG powerhouse
Read more
Why is Apple Manufacturing iPhones in India?
April 14, 2025
Discover why Apple is shifting iPhone manufacturing to India, its impact on the global supply chain, and how India is emerging as a key player in the tech industry.
Read more
How I Built a 700 Crore Earphone Business Called Boult
April 13, 2025
Discover how Varun Gupta built Boult into a ₹700 Crore wireless earphone brand, bootstrapped from scratch, disrupting India's audio tech market.
Read more
The Truth Behind ₹58,000 Crore Tariff War
April 13, 2025
Trump has decided to go on a tariff war with multiple countries, including India. And this is something you need...
Read more
How Blue Tokai is DISRUPTING India’s ₹4,000 Crore Coffee Industry
April 13, 2025
Discover how Blue Tokai is revolutionizing India’s ₹4,000 crore coffee industry with specialty brews, farmer partnerships, and smart café expansion.
Read more
Swiggy’s Viral Ad Breakdown with Swiggy Marketing Head
April 11, 2025
Discover the marketing strategy behind Swiggy Instamart’s viral ‘Broom Broom’ ad, with insights from Swiggy’s marketing head on creative briefs, target audience, and campaign execution.
Read more
Ixigo vs MakeMyTrip: How Ixigo is Winning India’s Travel Industry
April 11, 2025
Discover how Ixigo is disrupting India's travel industry, outperforming MakeMyTrip with innovative strategies, train ticket dominance, and a strong Tier 2 & 3 market focus
Read more
Lenskart vs Titan: How Lenskart Defeated a TATA Brand
April 10, 2025
We’ll go deep into learning how Lenskart became the eyewear market leader—despite starting 3 years later than Titan Eyeplus—now owning 5x of Titan’s entire market segment.
Read more
How Jio Disrupted India’s ₹42,000 Crore Video Streaming Industry
April 9, 2025
A masterstroke by Reliance to create an OTT monopoly that becomes impossible to ignore. It’s the execution of a precise three-part playbook that Mukesh Ambani already used once with Jio Telecom. Now he’s applying the same formula to take over your entertainment
Read more
The TRUTH of India’s Wedding Industry
April 8, 2025
This blog post dives deep into the consumer insights and breaks down where the opportunities lie in the Indian wedding industry.
Read more
How Zudio Took Over India’s 5,000 Crore Fashion Industry
April 7, 2025
Let’s dive into the full story and uncover how Zudio has managed to disrupt India’s massive fashion market using five powerful strategies.
Read more
The ₹12,000 Crore TATA Company You NEVER Heard Of – Trent Business Case Study
April 7, 2025
The company I’m talking about is Trent Limited, a retail masterstroke by the Tata Group that has given its investors almost 2,000% return in the last 5 years.
Read more
The ₹48,000 Crore Unicorn You NEVER Heard Of
April 4, 2025
Pine Labs has transitioned from being just a payment solutions provider to an integrated fintech ecosystem. Their ability to innovate and retain clients has fueled their dominance in the Indian retail payments market. With a potential IPO on the horizon, their growth trajectory from ₹1,000 crore to ₹10,000 crore will be exciting to watch.
Read more
How The Whole Truth is DISRUPTING India’s ₹83,000 Crore Healthy Food Market
April 4, 2025
The Rise of The Whole Truth This protein bar has made The Whole Truth a ₹600 crore D2C giant with...
Read more
Will Tesla DISRUPT India’s EV Market?
April 3, 2025
Elon Musk is making a move that many Indians have been eagerly anticipating. Tesla is finally set to enter the Indian market, initiating recruitments and securing its first showroom space in Mumbai. On top of this, the company is expected to invest more than ₹41,000 crores to disrupt India's EV market. This announcement follows a recent meeting between Elon Musk and Indian Prime Minister Narendra Modi
Read more
How CaratLane Made the BIGGEST Startup Comeback
April 2, 2025
Introduction In 2015, CaratLane, an online jewelry retailer, was on the brink of collapse, bleeding crores of rupees every month....
Read more
How Atomberg is Disrupting India’s ₹10,000 Crore Fan Industry
April 2, 2025
Introduction Atomberg has created a fan revolution in India that you should know about. Atomberg Technologies has joined hands with...
Read more
How Minimalist is DISRUPTING India’s Skincare Market
April 2, 2025
The Rise of Minimalist: A Skincare Revolution This skincare company makes more than 360 crores in annual revenue and has...
Read more
Haldiram’s ₹80,000 Crore Deal: India’s Biggest Snack Brand Sale
April 1, 2025
India’s Largest Consumer Deal in History India is about to witness one of the biggest consumer deals in its history...
Read more
Reliance’s CHINESE Masterstroke? ₹80,000 Crore Disruption
April 1, 2025
Introduction Reliance is bringing Shein, the world’s cheapest fast-fashion company, back to India. By the way, this costed us just...
Read more
