This ice cream brand makes more than ₹4 crores each month and has become India’s fastest-growing ice cream brand on quick commerce—in just two freaking years! GoZero is about to disrupt India’s ₹20,000 CR ice cream market by going the zero-sugar path, giving giants like Mother Dairy, Kwality Walls, and Vadilal a run for their money.
In this blog, we’ll dive into the core insight this ice cream startup has cracked and understand what makes the ice cream industry super hot right now.
India’s Love Affair With Ice Cream
Summers in India are brutal, and we as a nation have a sweet tooth—no surprise then that frozen desserts are also on the rise. Whether it’s cones, sticks, or tubs, we love them all. In fact, per capita ice cream consumption in India has doubled from 200ml to 400ml per person over the past 5 years.
But here’s the real eye-opener—China consumes 2L and the US consumes a whopping 20L per person. That just shows the massive headroom for growth in India as consumer spending continues to rise.
The market currently stands at ₹20,000 CR and is expected to grow to ₹50,000 CR by 2028. No wonder we’re seeing a flood of VC money and new-age brands like Hocco, Get-A-Way, NOTO, Minus 30—and of course, GoZero.
The Origin Story of GoZero
GoZero’s founder Kiran GanSha has deep roots in the ice cream business. His family owns Apsara Ice Creams, which started in 1971 and grew to over 100 stores under his leadership. But after his IIM and P&G stint, Kiran wanted to build something at the intersection of aspirational consumption and rising food consciousness in India.
Cracking the Channel Strategy: Quick Commerce Wins
GoZero went super bullish on quick commerce—a smart, asset-light model that now brings in 70% of its revenue, while the remaining 30% comes from Swiggy and Zomato.
Why does this work?
Because Indian consumers have instant sugar cravings, and nothing beats the 10-minute delivery promise of apps like Blinkit and Zepto. Instead of opening a restaurant app, most customers prefer a quick-fix indulgence from dark store inventories.
But GoZero did two things differently:
- Launched Zepto-exclusive co-branded SKUs.
- Identified white space in quick commerce apps and created products specifically for those gaps.
The Framework for Choosing the Right Channel
GoZero’s success wasn’t accidental. It applied a 5-indicator framework to assess and pick the right channel:
- Effort – Ease of setup and maintenance.
- Customer Acquisition Cost – Cost to get a new customer.
- Flexibility – How easily you can switch channels.
- Lead Time – Time taken to get results.
- Scale – Potential market size via the channel.
Channels with 3 or more low scores? Avoid. Channels with the most “high” scores? Go all in—like GoZero did with quick commerce.
Smart Moves That Boosted Revenue
1. Co-Branded Exclusive SKUs
GoZero launched exclusive products with Zepto that are only available on the app. This helped Zepto push these SKUs harder to its 1 CR+ daily users, leveraging mutual trust and reach.
2. White Space Innovation
After meetings with Blinkit, GoZero launched a mango vanilla SKU—a nostalgic throwback that wasn’t available anywhere else. Result? This one product alone now brings in ₹75 lakhs/month.
The Health-First Positioning
GoZero is smartly positioning itself as a health brand that happens to sell ice cream. This plays into the booming health food market in India, which is growing at 20% CAGR and expected to hit $30 billion by 2025.
From gyms to calorie counting, Indian consumers are increasingly health-conscious. And GoZero is mirroring this cultural shift to earn long-term consumer trust—something that lets them expand beyond ice cream into new categories, much like The Whole Truth did with protein bars to chocolates.
Future-Proofing: From Ice Cream to Category Leader
According to founder Kiran, GoZero could become a category creator—offering a wide range of health-first desserts, both Indian and Western. This will help them:
- Increase lifetime value (LTV) of each customer
- Tap into new customer segments in adjacent product categories
Imagine if they launched peanut butter or healthy spreads—the same loyal customers would likely buy those too.
Smart Pricing Strategy
GoZero positioned itself in the ₹50–₹100 range, hitting the sweet spot between affordability and premium. It’s slightly pricier than Amul or Mother Dairy, but still guilt-free and appealing to urban customers who want premium without overthinking.
As quick commerce expands into Tier 2 and Tier 3 cities, GoZero is well-poised to ride that wave. For now, it’s focused on urban centers with limited SKUs in niche categories like vegan and protein-based ice creams—which is a strategic decision until those categories mature.
Conclusion
GoZero’s story is a masterclass in modern brand building—from picking the right sales channel, to innovating for white space, to aligning with evolving consumer health trends. It’s not just an ice cream startup anymore. It’s building a next-gen, health-first food brand that understands India’s future indulgence patterns better than most legacy giants.
If GoZero continues to execute with the same clarity and precision, it may not just compete with top brands—it could redefine how we consume frozen desserts in India.
FAQs
Q1. What makes GoZero different from other ice cream brands?
GoZero is India’s first major zero sugar ice cream brand that also focuses on health-conscious indulgence, making it stand out in a market dominated by traditional sugary options.
Q2. How does GoZero sell its products?
It uses a quick commerce-first strategy, primarily via apps like Zepto and Blinkit, which ensures 10-minute deliveries and eliminates the need for heavy infrastructure.
Q3. What is the revenue of GoZero?
GoZero currently earns over ₹4 crores per month, with its best-selling product alone making ₹75 lakhs/month.
Q4. Who is the founder of GoZero?
Kiran GanSha, who previously helped scale his family brand Apsara Ice Creams, is the founder of GoZero.
Q5. Does GoZero plan to expand beyond ice creams?
Yes, with its health-first brand positioning, GoZero aims to expand into other healthy desserts and categories like spreads and snacks in the near future.
